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All 34 moments of misogyny hidden in the film were based on the very real experiences of women today. Shocking, huh?

We talked to women of all backgrounds, read white papers and even supported bespoke research reports – all to find out the truth most people don’t like talking about.

Then we turned these countless stories into a new one. A story we hope might just sink in.

IF YOU TAKE AWAY THREE THINGS…

  • (Our Watch, Change the Story, 2021)
  • (Sydney University, Women and the Future of Work, 2018)
  • (Australian Human Rights Commission, Everyone’s Business: Fourth national survey on sexual harassment in Australian workplaces, 2018)

SO YOU WANT TO LEARN MORE?

Here are some epic (yet well-informed) reads from the media

  • SMH, Hunter Johnston (The Man Cave), If we want to protect women, we need to talk to men, 2021

  • Forbes, Why men interrupt women, 2017

  • SBS, For Many Women of Colour the Workplace is full of Challenges, 2021

NOW YOU REALLY WANT TO GET STUCK IN?

Good on you, dive into some of the best and most actionable research papers.

Our Watch, Change the Story

Violence against women is preventable. Check out the social context, drivers and actions we can take as a nation to stop violence against women.

Women of Colour Australia (WoCA), Workplace Survey Report, 2021

You probably didn’t notice the uneven diversity ratios in the film. Gender inequality for women of colour and minority groups increases tenfold, yet is constantly overlooked despite D&I plans in most workplaces. It’s time to engage the whole community in the right way and put women of colour in the centre.

Empirica Research for ShEqual, Gender Equality in AdLand, 2022

How far are we really from the sets of Mad Men? This bespoke research uncovers what’s actually happening on the floors of marketing, communications and advertising.

Eastern Health, Eastern Domestic Violence Service, Queensland University of Technology, Engaging Men: Reducing Resistance and Engaging Support, 2021

We’re realists...change is always going to be met with resistance, especially when it comes to gender equality. This is the one stop shop on how to prevent push back when it comes to engaging guys.

OUR ALLIES

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contact@​fckthecupcakes.com

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